Formation Of The Pro-Social Behaviour Among Adolescent Audience Through Exposure To Films

Contoh artikel yang menggunakan ujian statistik korelasi spara dan regresi pelbagai

Journal of New Media and Mass Communication

ROSMAWATI MOHAMAD RASIT

Sila Klik untuk artikel penuh

Abstract

This research studies the relationship between the exposure of films towards the formation of pro-social behaviour among the adolescent audiences. The social cognitive theory was used as the theoretical framework through the observational learning construct and acts as the intervening variable. The cross-sectional survey was employed in this research as the research design. Data were collected from the distribution of questionnaire through the stratified random sampling method. There were 1028 respondents involved in the research. The questionnaire was constructed from the combination of self-developed questionnaire and Prosocial Personality Battery (PSB). The analysis through partial correlation test shows a significant positive relationship between exposure to films (r= 0.246, p <.05) and prosocial behaviour by controlling the intervening variable. Based on the multiple-regression test, exposure to films and observational learning are the main predictor factors that contribute to the prosocial behaviour for 28.3 percent.

Keywords: Films exposure, prosocial behaviour, social cognitive theory, observational learning

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s